The global market for Internet advertisements jumped 12.1 percent in the first quarter from a year earlier, growing faster than traditional advertising channels, a report showed Thursday.

The increase surpassed a 3.1 percent growth in the overall global advertising market as well as single-digit growth in other advertising channels such as TV, newspaper and radio, according to the quarterly report by the Nielsen Company.

Spending on radio advertisements jumped 7.9 percent, while those on outdoor ads and film ads rose 6.4 and 4.1 percent each, it said. Dollars spent on ads in newspapers and on TV gained 3.1 and 2.8 percent, while those in magazines slumped 1.4 percent.

TV ads were the market's cash cow, accounting for 61.9 percent of all advertisements, while Internet advertisements claimed 2.6 percent of the market.

The report, meanwhile, showed that Internet ad growth in emerging markets eclipsed that in advanced economies.

Spending on Internet ads surged 31.8 percent in South America and 35.2 percent in the Middle East and Africa, growing more than two times faster than 12.1 percent in Europe, according to the report.

(Yonhap News)