Most Popular
-
1
Dongduk Women’s University halts coeducation talks
-
2
Defense ministry denies special treatment for BTS’ V amid phone use allegations
-
3
Russia sent 'anti-air' missiles to Pyongyang, Yoon's aide says
-
4
OpenAI in talks with Samsung to power AI features, report says
-
5
Two jailed for forcing disabled teens into prostitution
-
6
South Korean military plans to launch new division for future warfare
-
7
Gold bars and cash bundles; authorities confiscate millions from tax dodgers
-
8
Kia EV9 GT marks world debut at LA Motor Show
-
9
Teen smoking, drinking decline, while mental health, dietary habits worsen
-
10
Trump picks ex-N. Korea policy official as his principal deputy national security adviser
LG Electronics, Korea’s second-largest consumer electronics maker, temporarily suspended its television advertisements promoting the company’s Cinema 3-D Smart TV and the London Olympics last week.
The company stopped showing its ads for two days after receiving a warning from the Korean Olympic Committee and the International Olympic Committee, according to media reports.
Non-Olympic corporate sponsors are not allowed to market their brands or products using the word “Olympic.”
LG Electronics’ 3-D Smart TV ads starring popular film actor Won Bin and K-pop group Girls’ Generation mention that they will see the 2012 Olympic Games in 3-D on LG’s Cinema Smart TV.
LG’s rival Samsung Electronics is the official Olympic sponsor in Korea and can only promote its mobile devices, but not television.
Japan-based Panasonic is the official television sponsor.
LG Electronics said that it has started re-broadcasting the ads after correcting its mistakes late Friday.
By Park Hyong-ki (hkp@heraldcorp.com)
The company stopped showing its ads for two days after receiving a warning from the Korean Olympic Committee and the International Olympic Committee, according to media reports.
Non-Olympic corporate sponsors are not allowed to market their brands or products using the word “Olympic.”
LG Electronics’ 3-D Smart TV ads starring popular film actor Won Bin and K-pop group Girls’ Generation mention that they will see the 2012 Olympic Games in 3-D on LG’s Cinema Smart TV.
LG’s rival Samsung Electronics is the official Olympic sponsor in Korea and can only promote its mobile devices, but not television.
Japan-based Panasonic is the official television sponsor.
LG Electronics said that it has started re-broadcasting the ads after correcting its mistakes late Friday.
By Park Hyong-ki (hkp@heraldcorp.com)
