The hotel chain Hilton Worldwide will open its luxury brand Conrad Hotel in Seoul’s financial district Yeouido in November.

The hotel expects to provide state-of-the-art facilities and services under the “Smart Luxury” concept.

Connected to the Yeouido subway station through an underground passageway, it will offer easy access to major parts of the city such as Gangnam and Gwangwhamun as well as airports.

“Conrad Seoul will be the best choice for business travelers and tourists visiting Seoul,” said Nils-Arne Schroeder, general manager.

The 38-story hotel will feature 434 rooms, restaurants, banquet halls, meeting rooms, a fitness center, spas, a lounge bar and an executive lounge with a 350-degree panoramic view of the Han River.