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Apple reportedly plans smaller iPad to compete with Google Nexus
By Korea HeraldPublished : July 4, 2012 - 14:58
Apple Inc. plans to debut a smaller, cheaper iPad by year-end, two people with knowledge of the plans said, to help maintain dominance of the tablet market as Google Inc. and Microsoft Corp. prepare competing handheld devices.
The new model will have a 7-8 inch screen, said the sources, who asked not to be identified because Apple hasn’t made its plans public. The product, which Apple may announce by October, won’t have the high-definition screen featured on the iPad that was released in March, one of the people said.
A smaller, less expensive iPad could undercut the ambitions of Google, Microsoft and Amazon.com Inc. to gain traction in the advancing tablet market, said Shaw Wu, an analyst at Sterne Agee & Leach Inc. The new device will probably have a price closer to Google’s Nexus 7 tablet and Amazon’s Kindle Fire, both of which have 7-inch screens and cost $199.
“It would be the competitors’ worst nightmare,” Wu said in an interview. “The ball is in Apple’s court.”
Trudy Muller, a spokeswoman for Cupertino, California-based Apple, declined to comment Tuesday.
Since the iPad went on sale in April 2010, Apple has dominated the tablet market, which is predicted by DisplaySearch to reach $66.4 billion this year. Apple has 61 percent of the market, according to Gartner Inc.
Apple’s rivals are eager to gain a toehold. Google said on June 27 that it will sell a tablet-style device called the Nexus 7. Earlier in the month, Microsoft announced a tablet called Surface that will have a similar screen size as the current iPad. Amazon’s Kindle Fire was released last year. (Bloomberg)
<관련 한글 기사>
더 작고 저렴한 ‘아이패드 미니’가 온다
애플이 연말까지 더 작고 값싼 아이패드를 출시할 것이라고 익명의 소식통이 전했다.
새 태블릿은 7~8인치형이 될 것이며 구글 넥서스7, 아마존 킨들파이어와 비슷한 200달러 선에서 가격이 책정될 것으로 알려졌다.
애플의 신형 태블릿 출시는 구글과 아마존, 마이크로소프트의 경쟁 기종들을 누르고 태블릿 시장에서 애플의 지배력을 더욱 공고히 할 것으로 예상된다.
한 분석가는 “애플이 아이패드 전용으로 보유한 앱이 22만개가 넘어 경쟁사 입장에서는 저렴해진 아이패드와 경쟁하는 것이 더욱 어려워질 것”이라고 전망했다.
이에 애플 대변인 트루디 뮬러는 언급을 거부했다.
한편 애플의 공동창립자 스티브 잡스는 생전에 아이패드의 현재 크기가 충분한 사용자경험(UX)과 소프트웨어 애플리케이션을 위한 최소 수준이라고 말하며 작은 크기의 태블릿에 대해 회의적인 의견을 밝힌 바 있다.
애플은 지난 2010년 4월 아이패드를 처음 출시한 후 664억달러 규모의 태블릿 시장을 지배해왔다. 애플은 현재 시장의 61%를 점유하고 있다.
The new model will have a 7-8 inch screen, said the sources, who asked not to be identified because Apple hasn’t made its plans public. The product, which Apple may announce by October, won’t have the high-definition screen featured on the iPad that was released in March, one of the people said.
A smaller, less expensive iPad could undercut the ambitions of Google, Microsoft and Amazon.com Inc. to gain traction in the advancing tablet market, said Shaw Wu, an analyst at Sterne Agee & Leach Inc. The new device will probably have a price closer to Google’s Nexus 7 tablet and Amazon’s Kindle Fire, both of which have 7-inch screens and cost $199.
“It would be the competitors’ worst nightmare,” Wu said in an interview. “The ball is in Apple’s court.”
Trudy Muller, a spokeswoman for Cupertino, California-based Apple, declined to comment Tuesday.
Since the iPad went on sale in April 2010, Apple has dominated the tablet market, which is predicted by DisplaySearch to reach $66.4 billion this year. Apple has 61 percent of the market, according to Gartner Inc.
Apple’s rivals are eager to gain a toehold. Google said on June 27 that it will sell a tablet-style device called the Nexus 7. Earlier in the month, Microsoft announced a tablet called Surface that will have a similar screen size as the current iPad. Amazon’s Kindle Fire was released last year. (Bloomberg)
<관련 한글 기사>
더 작고 저렴한 ‘아이패드 미니’가 온다
애플이 연말까지 더 작고 값싼 아이패드를 출시할 것이라고 익명의 소식통이 전했다.
새 태블릿은 7~8인치형이 될 것이며 구글 넥서스7, 아마존 킨들파이어와 비슷한 200달러 선에서 가격이 책정될 것으로 알려졌다.
애플의 신형 태블릿 출시는 구글과 아마존, 마이크로소프트의 경쟁 기종들을 누르고 태블릿 시장에서 애플의 지배력을 더욱 공고히 할 것으로 예상된다.
한 분석가는 “애플이 아이패드 전용으로 보유한 앱이 22만개가 넘어 경쟁사 입장에서는 저렴해진 아이패드와 경쟁하는 것이 더욱 어려워질 것”이라고 전망했다.
이에 애플 대변인 트루디 뮬러는 언급을 거부했다.
한편 애플의 공동창립자 스티브 잡스는 생전에 아이패드의 현재 크기가 충분한 사용자경험(UX)과 소프트웨어 애플리케이션을 위한 최소 수준이라고 말하며 작은 크기의 태블릿에 대해 회의적인 의견을 밝힌 바 있다.
애플은 지난 2010년 4월 아이패드를 처음 출시한 후 664억달러 규모의 태블릿 시장을 지배해왔다. 애플은 현재 시장의 61%를 점유하고 있다.
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Articles by Korea Herald
