McDonald’s Corp. appointed Dave Hoffmann, a senior vice president of the company's Asia/Pacific, Middle East and Africa operations to president of the region.

Hoffmann, a 16-year McDonald's veteran, succeeds Tim Fenton who recently was promoted to McDonald’s chief operating officer.

McDonald’s CEO-elect Don Thompson, who replaces retiring CEO Jim Skinner, said, “Throughout his career, Dave has demonstrated outstanding leadership and strategic insight. Jim and I are very confident in Dave’s abilities to deliver on the growth opportunities in the APMEA markets and to build our business and brand in this important region.”

Fenton said, “Over the past five years I've had the opportunity to work very closely with Dave, and know firsthand the exceptional talent, experience and passion he brings to this role.”

Dave has a deep understanding of the APMEA region, a strong operations focus and the ability to deliver results and achieve goals, he said.

Hoffmann will be based in Singapore and report to Fenton. He will be responsible for operations of 5,500 McDonald’s restaurants in APMEA. Fenton will continue to oversee Japanese operations.

By Kim Yon-se
(kys@heraldcorp.com)