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Korail to launch hallyu-themed train for overseas fans
By Lee Woo-youngPublished : March 28, 2014 - 20:42
The Korea Railroad Corporation said it will operate a hallyu-themed train that will take overseas fans of K-pop to tourist destinations in Korea. The state rail company said it will develop programs for overseas K-pop fans with SM Entertainment, which manages TVXQ, EXO and Girls’ Generation. Korail and SM Entertainment signed a memorandum of understanding for the development of a “hallyu tourism program” on Monday. On the same day, Korail ran a train trip with TVXQ members and 250 of their fans from Korea, China, Thailand, Singapore and more to the southern provinces in celebration of the group’s 10th anniversary. With JYP Entertainment and the Gangnam District Office, it opened a special zone displaying Korean stars’ photographs, videos and handprints at Apgujeong Rodeo Station in Seoul.
(wylee@heraldcorp.com)
(wylee@heraldcorp.com)
