Informing is not communicating ― not only the title of Dominique Wolton’s latest work, but also the subject of his lecture Friday.

Organized by the French Institute, the cultural wing of the embassy, the lecture will examine the author’s theories concerning the building blocks of communication.

The book, “Informer n’est pas Communiquer (Informing is not Communicating),” is available in Korean.

The talk, which will last less than an hour, is to be followed by a question and answer session. It will be presented in French with Korean translation.

Wolton explains that human beings’ incentive to communicate primarily resides in sharing, convincing and seducing, and, most often, all three at once.

The seminar will be held at the French Institute at 6 p.m.

To reserve a seat, e-mail eun-jeong.lee@diplomatie.gouv.fr.

Information about the center can be found at www.france.or.kr.

(yoav@heraldcorp.com)