Our company aims to become the No. 1 electronics maker by 2015 with its G project, one of LG’s ambitious business initiatives.

Through the project LG will achieve technological advancement in a variety of categories in businesses such as storage capacity, smartphone technology and design.

The first G-labeled products including the air conditioner that features a voice recognition function for the first time in the world, a double-door fridge with the world’s biggest storage capacity, the largest-capacity front-loading washer, and a robot vacuum cleaner equipped with dual monitoring cameras are rightly representing the vision of the initiative.

Those products read the minds of the consumers and brought about renovation in their daily lives.

Time Square, which is often referred to as the center of the world’s economy, appeared in the advertisement to effectively introduce the G Project’s products and its vision.

Through LG’s ad, LG wanted to show the world that the firm and its products are now standing at the center of the world stage.

The head copy appearing in the ad, “G Project aims to be No. 1 in the world,” also showed the firms’ confidence.

LG will make relentless efforts to become the world’s top consumer electronics firm, produce devices that can enrich people’s lives and convey sincere messages through advertising.

Thank you again and please keep a close eye on LG’s efforts down the road.

By Han Woong-hyun, Vice president at Brand Communication Division