As foreign car brands’ market share is expanding, domestic automakers’ competition in sales marketing is heating up.

Renault Samsung Motors’ winning of The Korea Herald’s advertisement award at such a time doubled our delight and pride.

The launching of SM5 TCE in Korea bears much significance. It is the realization of “engine downsizing” aimed at enhancing both engine performance and fuel economy while reducing gas emissions.

With engine DNA from the Renault-Nissan Alliance, SM5 TCE, the first mid-sized car with 1.6-liter engine that can generate about 190 horsepower, in June. It is equipped with the GDi turbo-charged engine and Get rag’s six-speed dual-clutch transmission.

After the launch of SM5 TCE, consumers’s response was explosive due to its overwhelming horsepower, fuel efficiency of 16 kilometers per liter, dynamic exterior and unique and sporty interior designs.

By Joo Soo-yeon, Operation chief of marketing