The Korea Herald

지나쌤

Samsung Electronics one of top 10 advertisers in 2015

By Korea Herald

Published : June 14, 2016 - 17:46

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[THE INVESTOR] South Korean tech giant Samsung Electronics was the largest advertiser in the country, a report showed on June 14.

Samsung, along with Hyundai Motor, LG Electronics and the top three mobile carriers -- SK Telecom, KT and LG Uplus, were among the top 10 advertisers last year, according to Korea Advertisers Association.

The main building of Samsung Electronics in Seoul. The main building of Samsung Electronics in Seoul.


The country was also the sixth-largest spender among Organization of Economic Cooperation and Development countries in terms of advertising expenses by spending $11.8 billion.

It trailed behind the United States, Japan, Germany, Britain, and France.

(investor@heraldcorp.com)