Intel on Tuesday unveiled its new lineup of ultrabook devices powered by the third generation Intel Core processors as it aims to add a touch of innovation to the existing personal computer industry.

Labeled as the second generation ultrabooks, a total of eight device manufacturers, including Samsung and LG Electronics as well as Sony, rolled out their upgraded PCs to consumers at an event in southern Seoul.

“We wanted to create a new ‘ultrabook’ category that not only focuses on industrial innovation but a device that puts an emphasis on the user’s experience,” said Lee Hee-sung, country manager of Intel Korea.

K-pop girl group 2NE1, meanwhile, unveiled its new music video “Be mine,” which was completed by Intel’s collaboration project “Make Thumb Noise.”

(The Korea Herald)