Most Popular
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Industry experts predicts tough choices as NewJeans' ultimatum nears
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Jung's paternity reveal exposes where Korea stands on extramarital babies
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Seoul city opens emergency care centers
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Opposition chief acquitted of instigating perjury
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Samsung entangled in legal risks amid calls for drastic reform
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[Exclusive] Hyundai Mobis eyes closer ties with BYD
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[Herald Interview] 'Trump will use tariffs as first line of defense for American manufacturing'
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[Herald Review] 'Gangnam B-Side' combines social realism with masterful suspense, performance
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Agency says Jung Woo-sung unsure on awards attendance after lovechild revelations
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Why S. Korean refiners are reluctant to import US oil despite Trump’s energy push
![[Exclusive] Hyundai Mobis eyes closer ties with BYD](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/11/25/20241125050044_0.jpg&u=)
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![[Herald Review] 'Gangnam B-Side' combines social realism with masterful suspense, performance](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/11/25/20241125050072_0.jpg&u=)
The shift comes as the number of smartphone users in Korea surpassed 30 million.
This year’s mobile ad business is expected to reach about 204 billion won ($190 million), about 107 times more than two years ago, when it was just 1.9 billion won.
Hanwha Investment & Securities Co. expects that the mobile ad market will keep growing next year as the number smartphone subscribers is expected to rise.
By Chung Joo-won (joowonc@heraldcorp.com)
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