South Korea’s top two tech giants said Monday they will make full-fledged efforts to tap deeper into the Chinese market for Ultra HD TVs with customized product lineups for consumers there.

Samsung Electronics Co. said it plans to expand its foothold in China on the back of its 40-, 48- and 55-inch flat UHD TVs, considered the most favored sizes by Chinese users.

Around 36 UHD models will be released in the Chinese market, including the curved models that the company claims match the natural curvature of eyes, allowing for TV viewing with no image distortion.

LG Electronics Inc., Samsung’s smaller local rival, also announced Monday it will promote sales of the world’s largest 77-inch curved organic light-emitting diode TVs, which won awards at the U.S. Consumer Electronics Show held in January. (Yonhap)