South Korea-based e-commerce service Coupang said Thursday it has clinched an exclusive deal with a U.S. consumer goods maker co-founded by American actress Jessica Alba to sell their products in the local market.

Under the deal, Coupang will sell some 150 different kinds of consumer goods produced by The Honest Company, such as shampoos, diapers, and other beauty and fashion-related products.

The South Korean commerce website said The Honest Company will benefit from what it calls "rocket shipping service."

"(Consumers) are now able to buy Honest-made goods easily, which will be delivered safely by our staff members," Coupang founder and CEO Kim Beom-suk said. "Coupang is growing to become an e-commerce platform that provides everything mothers can imagine and wish for." (Yonhap)