Mobile carriers in South Korea are stepping up their efforts to establish a joint mobile application market to challenge Google’s Play Store and Apple’s App Store.

KT, LG Uplus and SK Telecom’s subsidiary SK Planet said Friday they held a meeting with mobile app developers to discuss the “One Store project” earlier in the day.

Around 150 developers participated in the meeting held at SK Planet’s headquarters in Pangyo Techno Valley, Gyeonggi Province, according to the firms.

KT, SK Planet and LG Uplus currently run their own app stores ― Olleh Market, T-Store and U+Store, respectively ― for their subscribers.

Developers will be able to publish their apps on the joint app market and monitor analyzed data including the number of downloads and sales, while the mobile subscribers of all carriers can download the apps from one market, called the One Store, which will open in May.

The three carriers also plan to launch a joint website for app developers ― dubbed the Joint Developers Center ― in April and run a joint customer center.

“The One Store and online developers’ center will save the trouble of making applications for each app store operated by mobile carriers,” an official from KT said.

A market analyst predicted that the integrated app store would be able to gain some ground against Google and Apple, the leaders in the domestic market.

“The collaboration to build the single app market will help grow the mobile application industry, and the mobile game app sector in particular, avoiding unnecessary competition,” said Won Sung-un, vice president of KT’s platform service development team.

By Kim Young-won (wone0102@heraldcorp.com)