“If Steve Jobs were alive today, even he would have liked the G4.”

An industry official close to the South Korean tech giant LG Electronics made the remark ahead of the official unveiling event of the firm’s flagship smartphone, the G4, showing confidence in the new marquee device.

After the debuts of Samsung Electronics’ Galaxy S6 and S6 Edge and Apple’s smart watch this month, many eyes are now on the LG G4, which will be unveiled this Wednesday in six global markets including South Korea, the U.S. and the U.K.

The G4 has been garnering a strong interest from the market since it is expected to sport the industry’s most advanced technologies, including a rear-facing camera with a DSLR-quality aperture setting of F1.8 and a 528-pixel-per-inch IPS quantum display ― which is 50 percent brighter and 30 percent more energy efficient than the quad HD display developed last year.

“DSLR cameras with the aperture setting at around F1.4 to F2.8 are considered as high-end products,” said an official of LG Innotek, the supplier of the camera modules and an affiliate of LG Group.

The leather back cover will also likely become an appealing factor for consumers who want a one-of-a-kind product.

“Users will be able to get a better grip of the hand-stitched leather back, which, unlike other materials, will become softer and show a unique sheen over time,” an LG Electronics officials said.

By Kim Young-won (wone0102@heraldcorp.com)