U.S. cloud-based big data solutions developer Treasure Data launched its services in the South Korean market Thursday.

The California-based IT firm, established in 2011, chose to start businesses in Seoul to expand its presence in the Asian market, the company explained in a press release. The U.S. firm also runs a Tokyo office. 

Some of the high-profile investors for the firm include Yahoo! cofounder Jerry Yang, Sierra Ventures and Scale Venture Partners, who have invested a collective 23 billion won ($20 million) in Treasure Data.

“The Treasure Data Could Service is faster and more cost-efficient than existing big data services out on the market,” said Lee Eun-chul, head of Treasure Data Korea.

He added that the easy-to-use, all-in-one Treasure Data big data services would save cost and time for small and medium-sized businesses and start-ups in storing and analyzing data and making business decisions based on data analysis.

Treasure Data was selected as a “Cool Vendor in Big Data” by global research institute Gartner in 2014, and has more than 100 corporate customers around the world, including retailer MUJI, European advertising platform MobFox.

The U.S. big data company has recently joined hands with Japanese electronics firm Pioneer to develop big data services for automobile businesses.

By Kim Young-won  (wone0102@heraldcorp.com)