Home

The Korea Herald

Latest news

Most Popular

  1. 1

    Jung's paternity reveal exposes where Korea stands on extramarital babies

    Jung's paternity reveal exposes where Korea stands on extramarital babies
  2. 2

    Samsung entangled in legal risks amid calls for drastic reform

    Samsung entangled in legal risks amid calls for drastic reform
  3. 3

    Heavy snow alerts issued in greater Seoul area, Gangwon Province; over 20 cm of snow seen in Seoul

    Heavy snow alerts issued in greater Seoul area, Gangwon Province; over 20 cm of snow seen in Seoul
  4. 4

    [Herald Interview] 'Trump will use tariffs as first line of defense for American manufacturing'

    [Herald Interview] 'Trump will use tariffs as first line of defense for American manufacturing'
  5. 5

    Agency says Jung Woo-sung unsure on awards attendance after lovechild revelations

    Agency says Jung Woo-sung unsure on awards attendance after lovechild revelations
  1. 6

    [Health and care] Getting cancer young: Why cancer isn’t just an older person’s battle

    [Health and care] Getting cancer young: Why cancer isn’t just an older person’s battle
  2. 7

    K-pop fandoms wield growing influence over industry decisions

    K-pop fandoms wield growing influence over industry decisions
  3. 8

    Korea's auto industry braces for Trump’s massive tariffs in Mexico

    Korea's auto industry braces for Trump’s massive tariffs in Mexico
  4. 9

    [Graphic News] International marriages on rise in Korea

    [Graphic News] International marriages on rise in Korea
  5. 10

    Seoul's first snowfall could hit hard, warns weather agency

    Seoul's first snowfall could hit hard, warns weather agency
피터빈트

Oriental Brewery’s new TV ad roots for get-togethers

By Kim So-hyun

Published : May 19, 2022 - 13:41

    • Link copied

An image captured from Oriental Brewery’s new ad campaign (OB) An image captured from Oriental Brewery’s new ad campaign (OB)
Oriental Brewery began a new television advertisement campaign to encourage get-togethers after two years of social distancing.

The commercial “Let’s meet now" shows words of greetings and ends with friends and family toasting and having a good time.

Major OB brands such as Cass, OB Lager, Hanmac and FiLGood are shown in the ad as something that connects people.

OB beer accounted for more than 50 percent of the beer bought from convenience stores and supermarkets in the first three months of this year. By brand, Cass was by far the biggest seller.

During the past two years of the pandemic, OB ran advertisements cheering for the hardworking millennials and Generation Z as well as mom-and-pop storeowners.

An image captured from Oriental Brewery’s new ad campaign (OB) An image captured from Oriental Brewery’s new ad campaign (OB)

By Kim So-hyun (sophie@heraldcorp.com)

More from Headlines