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피터빈트

KT teams up with Samsung, Warner Bros to promote HDR tech

By Korea Herald

Published : July 13, 2016 - 10:09

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[THE INVESTOR] South Korean network operator KT has joined hands with tech giant Samsung Electronics and media content producer Warner Bros. Home Entertainment to commercialize high-dynamic-range imaging -- a next-generation video technology that produces more dynamic images.

During a media event on July 12 in Seoul, KT unveiled a lineup of services and products utilizing HDR. 


Yoo Hee-kwan, KT’s head of media business, introduces the firm’s HDR services at the press meeting in Seoul on July 12. KT Yoo Hee-kwan, KT’s head of media business, introduces the firm’s HDR services at the press meeting in Seoul on July 12. KT

Among them are movies such as, “Batman vs. Superman: the start of Justice,” and “Mad Max Furious,” developed in partnership with the US content provider.

KT said it would team up with other media content firms to introduce a total of 65 HDR-compatible movies by the end of this year.

“Our new HDR lineup will serve as a bridge that connects our partners, thereby creating a favorable environment for content providers, and platform and TV manufacturing companies,” said Yoo Hee-kwan, KT’s head of media business at the event.

He added that KT would work on creating a global ecosystem suitable for HDR technology.

Industry experts say HDR TVs create images that are sharper and more in detail. It also allows for more natural, life-like colors to create a generally more dynamic images.

By Yun Jeong-hyeon (clareyun@heraldcorp.com">clareyun@heraldcorp.com)

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