We extend our deepest gratitude to the judges and The Korea Herald for giving Korea Development Bank the honor of receiving a prize at its advertisement awards, a true feast for creative ads.

Amidst an ongoing global economic slowdown, KDB has received its best ever credit rating, the same as HSBC (“Aa3,” Moody’s), three levels higher than Citi and Bank of America, and two levels higher than Deutsche Bank. We have reached the top, beating rivals in Japan and China.

Over the past century, KDB has played a pivotal role in the economic development of Korea. This ad manifests KDB’s willingness to face challenges over the next 100 years to pioneer new areas in finance, just as it worked for Korea’s industrial development in the past century.

The ad juxtaposes pictures showing the past and present of Korea and expressed an enthusiasm for challenges and the KDB’s new standing by delivering the key message ― “the history of the Korean economy is the history of KDB.”

The copy connoted Korea’s elevated status as the world’s seventh-largest exporter and chair of the G20, conveying our pride in Korea’s progress and the KDB, which has led the country’s industrial development.

We ask for your continued support and interest so that the KDB can maintain its efforts as a companion of Korea’s economic development.

Once again, we thank everyone who has supported KDB for the advertisement award, and promise to meet your expectations through constant efforts.

By Lee Dae-hyun, General manager of PR Department