Samsung Electronics Co., the world’s top maker of smartphones, computer memory chips and flat-panel TVs, said Monday it sold a record 1.15 million TVs in the U.S. market in October.

The monthly figure comes after Samsung broke the 1-million mark for the first time in October last year, the company said.

Samsung attributed the rosy figure to enhanced marketing efforts for larger, premium TV models, such as the 75-inch ES9000 smart TV.

Meanwhile, the sales data come as the global TV industry is undergoing a slump as a global economic slowdown is eating into consumer demand for electronics products.

In its recent third-quarter earnings release, Samsung said it plans to focus on premium TV products and localized products to prop up profitability amid dim forecasts for the fourth quarter.

In the second quarter, Samsung claimed 31.2 percent of the North American TV market in terms of revenue, according to data by research firm DisplaySearch. (Yonhap News)