The Korea Herald

지나쌤

LG eyes bigger U.S. share with Lowe’s tie-up

By Korea Herald

Published : Dec. 4, 2012 - 21:47

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South Korean home appliance giant LG Electronics Inc. said Tuesday it has signed an agreement with U.S. home appliance retailer Lowe’s as part of efforts to expand its reach into the world’s largest market.

Under the agreement, LG will supply its home appliance products, including refrigerators and washers, to Lowe’s nationwide chains and online store starting next year, according to LG Electronics.

“More U.S. consumers will be able to experience LG’s high-efficient home appliance products,” said a company official.

LG has been moving to ink supply deals with major U.S. retail chains in a bid to boost its presence there. In 2005, the company signed an agreement with Home Depot, one of the world’s leading home improvement and construction product retailers.

The company has also signed supply agreements with U.S. department stores and electronics retailers such as Sears and Best Buy. (Yonhap News)