The state-run KDB Financial Group held a concert for jazz vocalist Nah Youn-sun for its third anniversary on Sunday.

The financial group invited a group of its customers to the event held at its headquarters in Yeouido to share the anniversary celebration.

KDB officials said the event was also part of the banking group’s efforts to expand its role to include cultural support.

The group plans to use the funds collected through the concert to support children entrusted from the international organization “Save the Children.” The concert will be held in Busan and other major cities across the nation through this weekend.

Vocalist Nah is currently serving as PR ambassador for the KDB Financial Group. She has earned international fame for her unique mixture of French chanson, pop, jazz and world music coupled with her outstanding stage performance.

Nah was selected as best artist from the French Academy of Jazz in 2010 and 2011.

KDB officials said the group will spearhead its effort to develop the nation’s culture contents into global cultural products.

By Chung Joo-won (joowonc@heraldcorp.com)