LG Uplus said Thursday it introduced a wireless N-Screen service which enables sharing of data on multiple platforms for mobile phones, tablet PCs, televisions and personal computers.

The company said people could easily use the service, dubbed “Uplus Shoot and Play,” by downloading the application on their devices without uploading content or making other inter-device connections.

The service is claimed to be the first in the world that is based on digital living network alliance which operates on Wi-Fi and 3G networks, according to company officials.

“Through the service, people can enjoy multimedia content like movies, which they only could have watched on PCs and TVs, inside and outside of their homes using gadgets such as smartphones and tablet PCs,” said a LG Uplus official.

The service differentiates from other existing N-Screen services provided by its rivals in that the content can accessed instantly, meaning it does not have to first be uploaded or encoded on the cloud server, said its officials.

Company officials said the application could be downloaded for free from the Oz Store (ozstore.uplus.co.kr) and that it would further expand the service for its subscribers to access a wider range of content by the first half of this year.

By Cho Ji-hyun (sharon@heraldcorp.com)