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European fashion brands are enjoying increased demand here after a free trade pact between Korea and the EU took effect on July 1, industry sources said Friday.
French brand Louis Vuitton logged 91.2 billion won ($82.6 million) between July 1 and Sept. 14, up 16.9 percent from 78 billion won a year earlier.
Chanel sales increased 14.6 percent to 44 billion won during the same period, while Hermes saw a 11.4 percent increase with sales rising to 15.6 billion won.
Compared to the well-off French brands, Italian fashion house Gucci recorded 36.4 billion won in sales with a slight 1.9 percent increase.
“There is little difference in prices but the psychological barrier seems to be somewhat lowered due to the ‘FTA effect,’” an industry source said.
Despite some price cuts following the FTA, the prices of European luxury goods have increased compared to last year.
Louis Vuitton had raised product prices twice in the first half of the year. Gucci has refused to lower prices as its products are shipped in Switzerland, out of the European Union.
Hermes decreased prices an average of 5 percent. Chanel also lowered its prices 5 percent after a 25 percent increase in May.
“There is no sign of subsiding in Korean consumers’ fever for luxury goods. The sales, which have been centered in the metropolitan area, start to spread fast to nationwide,” the source said.
By Lee Ji-yoon
(jylee@heraldcorp.com)
FTA 발효 후 유럽산 명품 매출 급증
루이뷔통 작년比 16.9% 증가 '톱', 구찌는 1.9% '찔끔' 상승
한-유럽연합(EU) 자유무역협정(FTA)이 지난 7월1 일 발효된 이후 루이뷔통, 샤넬, 구찌, 에르메스 등 유럽산 고가 패션 브랜드들의 매출이 늘어난 것으로 나타났다.
16일 업계에 따르면 한-EU FTA가 발효된 지난 7월1일 이후 지난 14일까지 루이뷔통의 매출은 912억원으로 지난해 같은 기간의 780억원에 비해 16.9%가 증가했다.
같은 기간 샤넬의 매출은 440억원으로 작년 동기 대비 14.6% 늘었으며, 에르메스 는 지난해보다 11.4% 증가한 156억원의 매출을 이 기간에 올렸다.
최근 국내 시장에서 성장률이 급격히 둔화되고 있는 구찌는 매출이 지난해보다 1.9% '찔끔' 늘어난 364억원에 그쳤다.
업계에서는 한-EU FTA 발효의 영향으로 일부 브랜드들이 가격을 소폭 인하한 데 다 점차 지방까지 확산되고 있는 국내 시장에서의 '명품 붐'에 힘입어 유럽산 고가 패션 브랜드들의 매출이 신장한 것으로 분석했다.
한-EU FTA가 발효되자 에르메스는 핸드백과 신발, 의류 등 주요 제품의 가격을 평균 5.6% 인하했으며 샤넬도 주요 제품의 가격을 평균 5% 내린 바 있다.
한 백화점 관계자는 "한-EU FTA 발효로 유럽산 명품의 가격이 다소 싸진 데다가 갈수록 확산되고 있는 '명품 붐'에 힘입어 높은 신장률을 기록한 것으로 보인다"며 "특히 루이뷔통의 신장세와 구찌의 정체가 두드러진다"고 말했다. (한글기사)
