Woori Financial Group has been posting consistent growth as the leading financial services company of Korea. Our advertisement had to portray our prestigious, leading position in the industry which a traditional Korean ink painting looked most suitable for.

When we were brainstorming for the Korean ink painting advertisement at the beginning of this year, we aimed to symbolize the New Year wishes for prosperity our customers are all hoping for.

The sunrise on Namsan and the headquarters of Woori Financial Group standing before it still fell short of our expectations to deliver our wishes for a good year.

The Korean ink painting was then added with details to show the bold strokes which represent our passion and will to provide better services.

We express our gratitude to our customers who have shown us support through the ups and downs, and it is our pleasure to be recognized for the hopeful message we tried to carry out through the advertisement.

We sincerely wish all our customers another prosperous year ahead and we thank The Korea Herald and the customers for the acknowledgement.

By Kim Dong-kyung, 
Director of PR department at Woori Financial Group