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Imported beer sales grow at double-digit rate in Q1
By Korea HeraldPublished : April 18, 2013 - 20:05
Sales of imported beer at local discount chains grew at a double-digit pace in the first three months of the year as consumers’ taste is shifting in favor of foreign-made beer instead of locally made beer, industry sources and data said Thursday.
The government’s regulation to promote the fair trade of alcoholic beverages was one of the reasons behind a drop in locally made beer sales and a steep growth in imported beer sales, industry sources said.
In January, the National Tax Service launched its revised regulation that limits the value of any giveaway to 5 percent of the price of alcoholic beverages, down from the previous 10 percent.
According to the industry data, imported beer sales at Lotte Mart Co., South Korea’s third-largest discount chain, rose 24.5 percent in January from a year ago, followed by 11.2 percent in February and 34.1 percent in March. (Yonhap News)
The government’s regulation to promote the fair trade of alcoholic beverages was one of the reasons behind a drop in locally made beer sales and a steep growth in imported beer sales, industry sources said.
In January, the National Tax Service launched its revised regulation that limits the value of any giveaway to 5 percent of the price of alcoholic beverages, down from the previous 10 percent.
According to the industry data, imported beer sales at Lotte Mart Co., South Korea’s third-largest discount chain, rose 24.5 percent in January from a year ago, followed by 11.2 percent in February and 34.1 percent in March. (Yonhap News)
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Articles by Korea Herald
