Jaguar is targeting the Korean market by launching modern sedans and increasing the number of showrooms in major cities here.

Its unique and beautiful designs are attracting Korean customers, especially people who want to buy a different type of car.

“Many owners of BMW or Mercedes-Benz have replaced their cars with Jaguar models,” a Jaguar-Land Rover Korea spokesman said.

“While vehicles of German or Japanese carmakers are no longer eye-catching foreign cars in Korea, Jaguar can be a model for those who want to be noticed,” he said.

A representative model is the all-new XJ. It re-imagines the ultimate sporting luxury car and is the epitome of fluid, contemporary automotive style.

“The new XJ is a thoroughly modern interpretation of the quintessential Jaguar,” the spokesman said.

“Its visual impact stems from the elongated teardrop shape of the car’s side windows, that powerful stance and its wide track.”

The new XJ doesn’t just look streamlined: It shares a drag coefficient of 0.29 with the XF saloon, making them the most aerodynamic Jaguars ever.

A coupe profile cloaks a cabin that offers comparable levels of space to saloons with a more conventional style.

There is generous accommodation for five people, while long-wheelbase models provide rear-seat passengers with even greater comfort thanks to an additional 125mm of rear legroom.

The exquisitely designed interior has a strong sporting character throughout.

A panoramic glass roof, standard on all models, dramatically enhances the sense of light and space inside the new XJ.

And in keeping with its status as the ultimate four-door Jaguar, the XJ introduces a new generation of interior technologies, pioneering the use of display and infotainment systems such as the innovative Virtual Instrument dials and optional 1200W Bowers & Wilkins premium surround sound system.

Jaguar, which has showrooms in Seoul and Busan, is now considering tapping smaller cities such as Jeonju, North Jeolla Province.

By Kim Yon-se (kys@heraldcorp.com)