Dongbu Financial Network is a total brand which operates six subsidiaries ― Dongbu Insurance, Dongbu Life Insurance, Dongbu Securities, Dongbu Asset Management, Dongbu Capital and Dongbu Savings Bank.

We are committed to constructing an overall image by making advertisements since 2003. We are in the stage of expanding the image we have gained from past efforts and combining it with Dongbu Group’s concept.

Dongbu has been delivering the message of “individualized financial planning” for the past decade in an effort to appeal to consumers with the companies’ individualized approach.

The coherent advertising campaign raised brand awareness of our six financial units to the public and even upgraded the company’s standing.

From the start of launching our advertisements to now, we have been distinguishing our method by arranging monotone still cuts to let customers feel like the advertisement is their own story.

Creative advertising techniques such as this became a symbol of Dongbu Financial Network and the slogan “Individualized Financial Planning” was modified to “Humane Financial Planning for Individuals.”

Our advertisement campaign for this year was aimed at portraying a warm image as a financial brand.

In addition, by coming up with a new advertisement copy, dubbed, “It is good to have your future planned,” we added our identity of as a financial corporate.

Dongbu Financial Network is seeking to continue to strive toward individualized financial planning. We deeply appreciate The Korea Herald for offering us this award.

By Kim Joo-sung, Assistant manager o f Brand Team