We thank The Korea Herald and the judges for choosing IBK’s corporate PR commercial, “Everyone’s Bank.”

IBK is working every day to support companies both large and small, while offering customer-friendly financial services to become a bank that everyone and anyone in Korea can do business with.

We hope that based on such efforts, we can step even closer to our customers.

We know that there are still those who mistake IBK as a bank for corporations because of our company name ― the Industrial Bank of Korea.

We hope that with this commercial, we have conveyed our willingness to service to customers, both retail and corporate, to help them realize what kind of a bank we are.

The commercial helped clearly showed what our role is, while at the same time offering the benefit of “creating jobs” to our customers.

This is because the deposits that our customers make help IBK breathe life into not only big companies, but also small and medium-sized ones. And by doing this, we are able to create new jobs for the economy, thus establishing a win-win relationship between all the members of our society.

In essence, the commercial was able to show that IBK is a bank that assists not only the firms, but individual customers as well. We are now sure of our presence as a bank that undertakes deeds for the sake of social contribution.

We thank you for the warm support you have shown us and will not cease our efforts to become the bank everyone can turn to. We hope you will continue on our journey to undertake more roles for the benefit for our customers.

By Lee Yeon-joon, General manager of PR Department