Most Popular
-
1
Heavy snow alerts issued in greater Seoul area, Gangwon Province; over 20 cm of snow seen in Seoul
-
2
Seoul blanketed by heaviest Nov. snow, with more expected
-
3
NewJeans to terminate contract with Ador
-
4
Seoul snowfall now third heaviest on record
-
5
Samsung shakes up management, commits to reviving chip business
-
6
Heavy snow of up to 40 cm blankets Seoul for 2nd day
-
7
Hybe consolidates chairman Bang Si-hyuk’s regime with leadership changes
-
8
NewJeans terminates contract with Ador, embarks on new journey
-
9
How $70 funeral wreaths became symbol of protest in S. Korea
-
10
Chaos unfolds as rare November snowstorm grips Korea for 2nd day
British American Tobacco Korea said Monday that it would reposition the price of its Dunhill Finecut Superslim product to 2,500 won ($2.30) from the current 2,700 won.
The company said the reduction would take effect on Jan. 17.
“The decision to reposition the price reflects current market trends. Superslim segment accounts for about 30 percent of the total tobacco market,” it said.
BAT Korea CEO Guy Meldrum said, “We believe the price change will provide wider choice for consumers who are seeking premium quality products in a more affordable price range.”
Launched in 2007, Dunhill Finecut Superslim has been the fastest growing brand among all products at BAT Korea.
Meanwhile, other Dunhill Kingsize products will remain at 2,700 won, the company said.
(kys@heraldcorp.com)
The company said the reduction would take effect on Jan. 17.
“The decision to reposition the price reflects current market trends. Superslim segment accounts for about 30 percent of the total tobacco market,” it said.
BAT Korea CEO Guy Meldrum said, “We believe the price change will provide wider choice for consumers who are seeking premium quality products in a more affordable price range.”
Launched in 2007, Dunhill Finecut Superslim has been the fastest growing brand among all products at BAT Korea.
Meanwhile, other Dunhill Kingsize products will remain at 2,700 won, the company said.
(kys@heraldcorp.com)
