Home

The Korea Herald

Latest news

Most Popular

  1. 1

    Jung's paternity reveal exposes where Korea stands on extramarital babies

    Jung's paternity reveal exposes where Korea stands on extramarital babies
  2. 2

    Samsung entangled in legal risks amid calls for drastic reform

    Samsung entangled in legal risks amid calls for drastic reform
  3. 3

    Heavy snow alerts issued in greater Seoul area, Gangwon Province; over 20 cm of snow seen in Seoul

    Heavy snow alerts issued in greater Seoul area, Gangwon Province; over 20 cm of snow seen in Seoul
  4. 4

    [Herald Interview] 'Trump will use tariffs as first line of defense for American manufacturing'

    [Herald Interview] 'Trump will use tariffs as first line of defense for American manufacturing'
  5. 5

    Agency says Jung Woo-sung unsure on awards attendance after lovechild revelations

    Agency says Jung Woo-sung unsure on awards attendance after lovechild revelations
  1. 6

    [Health and care] Getting cancer young: Why cancer isn’t just an older person’s battle

    [Health and care] Getting cancer young: Why cancer isn’t just an older person’s battle
  2. 7

    Seoul blanketed by heaviest Nov. snow, with more expected

    Seoul blanketed by heaviest Nov. snow, with more expected
  3. 8

    K-pop fandoms wield growing influence over industry decisions

    K-pop fandoms wield growing influence over industry decisions
  4. 9

    [Graphic News] International marriages on rise in Korea

    [Graphic News] International marriages on rise in Korea
  5. 10

    Korea's auto industry braces for Trump’s massive tariffs in Mexico

    Korea's auto industry braces for Trump’s massive tariffs in Mexico
지나쌤

Thavma thrives on patriotic marketing

By Korea Herald

Published : Aug. 18, 2019 - 15:11

    • Link copied

Amid the ongoing boycott of Japanese products in the midst of the South Korea-Japan trade row, a Korean brand is gaining recognition for its “Yes. We are a Korean brand” campaign.


A Thavma flagship store in Samcheong-dong, Seoul (Thavma) A Thavma flagship store in Samcheong-dong, Seoul (Thavma)

Thavma, a luxury bag brand known for its simple designs, variety of colors, quality materials and reasonable prices, has succeeded in making itself stand out from other foreign name brands, according to industry sources. The most popular model is Christa.

Thavma products are currently sold at the company’s flagship stores in Samcheong-dong and Garosu-gil and at the online duty-free stores of Shilla and Lotte, along with its second brand, Palla. 

(khnews@heraldcorp.com)



More from Headlines