KB Kookmin Card, which has recently been released from a three-month suspension, appeared to be pulling out all the stops to restore customer trust and to once again become one of the most widely-used credit cards.

Its top priority, in order to achieve such goal, is to reinforce the protection of customer information, according to officials.

“Over the last three months, we have focused on renewing our organization and designing new innovative products,” said an official of KB Kookmin Card.

“Our plan is not only to offer various financial benefits to customers, but also to create an impression so that they may continue to rely on our service in the future.”

As part of such efforts, KB Kookmin Card stepped up the level of its social contribution during the suspension period.

Last Wednesday, CEO Kim Duk-soo delivered a donation of 30 million won ($29,000) to the Korean National Commission for UNESCO to help promote teenage education in underdeveloped countries.

The amount was raised through a matching grant system, which means that the company is to match its donation to the amount of money or length of volunteer work time contributed by its employees.

During the special social contribution campaign period in March-May, the 1,200 employees of KB Kookmin Card achieved 10,673 hours of voluntary activities, according to officials.

The company has also held a “Basic & Smart 2014” campaign, aiming to reform the organization and to build up the foundation of customer trust.

“We shall make sure that all of our employees have sufficient capacities to prevent accidents, to respond to them and to seek the customers’ best interest at all times,” the official said.

By Bae Hyun-jung (tellme@heraldcorp.com)