Samsung Electronics is making deals and announcing new activities in target business areas wherever its de facto leader goes, though the company refuses to confirm any connection between the two.

The itinerary of Lee Jae-yong’s latest trip seems to be closely connected to the South Korean conglomerate’s new business interests -- mainly artificial intelligence. Lee is the vice chairman of Samsung Electronics and the only son of Chairman Lee Kun-hee who has been in hospital since suffering from a serious heart attack.

After Lee’s visit to Toronto from Oct. 5- 10, the tech mogul announced Friday that Samsung had established its seventh AI center in Montreal, the second-biggest city in Canada and home to one of the world’s fastest growing AI communities.

Samsung’s fourth AI center in North America – following others in Silicon Valley, New York and Toronto -- will focus on expanding industrial collaboration and talent recruitment related to AI technologies, according to the company.

The opening of the Montreal center was part of Samsung’s new growth plans to expand its AI research capabilities to 1,000 by 2020 and ensure all Samsung products and services are AI enabled.

“We can’t confirm whether the vice chairman had actually visited the centers in Canada or not, but his overseas trips are usually related to scouting global talents and learning new technology trends,” a Samsung official said.

After Toronto, Lee also visited the UK and Germany. In Stuttgart, Lee was anticipated to have met with automakers like Daimler-Benz, Porsche and parts maker Bosch.