Most Popular
-
1
NewJeans terminates contract with Ador, embarks on new journey
-
2
Ador claims exclusive contracts with NewJeans still valid
-
3
Heavy, wet snow to fall more often this winter
-
4
SNU professors join growing movement calling for Yoon's resignation
-
5
Presidential office criticizes opposition-led state auditor, prosecutor impeachment motions
-
6
N. Korea launches 32nd wave of trash balloons, anti-S. Korea leaflets
-
7
‘NewJeans are no longer under Ador,’ says legal expert
-
8
NewJeans leave for Japan shows day after unilaterally terminating contract with Ador
-
9
[From the Scene] At this Starbucks, you need ID: Franchise opens store with view of North Korea
![[From the Scene] At this Starbucks, you need ID: Franchise opens store with view of North Korea](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/11/29/20241129050068_0.jpg&u=)
-
10
Will Min Hee-jin reunite with NewJeans?
![[From the Scene] At this Starbucks, you need ID: Franchise opens store with view of North Korea](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/11/29/20241129050068_0.jpg&u=)
The Brave Girls, a South Korean band that went on to make K-pop history after five years of anonymity, will be promoting Korea as a tourism destination as part of a campaign titled “Level Up Your Rhythm of Korea.”
As honorary cultural ambassadors, the band members have made five new promotional videos to attract tourists with an interest in Hallyu, or the Korean wave, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization said Wednesday a press release.
In the videos the quartet play challenging games in settings that include Seoul and other fascinating regions throughout the country.
Each member stars in one video, and all four performers are reunited for the final video, “Level Up Your Style.”
A separate video will be released to follow up on last year’s campaign theme, “Feel the Rhythm of Korea.” The 2020 campaign videos -- featuring collaborative works by band Leenalchi and the Ambiguous Dance Company -- enjoyed huge success and have garnered over 52 million views on YouTube so far.
The upcoming video mixes contemporary Korean hip-hop with traditional folk music, with elements added to vitalize domestic tourism. A number of Korean hip-hop and rap musicians participated in its production.
Promotional videos featuring the Brave Girls will be released Thursday on KTO’s YouTube channel, ImagineYourKorea, and its Facebook page. Additional videos and songs are expected in September on global platforms including YouTube and Spotify.
By Kim Hae-yeon (hykim@heraldcorp.com)
As honorary cultural ambassadors, the band members have made five new promotional videos to attract tourists with an interest in Hallyu, or the Korean wave, the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization said Wednesday a press release.
In the videos the quartet play challenging games in settings that include Seoul and other fascinating regions throughout the country.
Each member stars in one video, and all four performers are reunited for the final video, “Level Up Your Style.”
A separate video will be released to follow up on last year’s campaign theme, “Feel the Rhythm of Korea.” The 2020 campaign videos -- featuring collaborative works by band Leenalchi and the Ambiguous Dance Company -- enjoyed huge success and have garnered over 52 million views on YouTube so far.
The upcoming video mixes contemporary Korean hip-hop with traditional folk music, with elements added to vitalize domestic tourism. A number of Korean hip-hop and rap musicians participated in its production.
Promotional videos featuring the Brave Girls will be released Thursday on KTO’s YouTube channel, ImagineYourKorea, and its Facebook page. Additional videos and songs are expected in September on global platforms including YouTube and Spotify.
By Kim Hae-yeon (hykim@heraldcorp.com)
