The Korea Foundation said it will open a forum on hallyu, or the Korean Wave, at the foundation’s cultural center in Seoul on Tuesday to celebrate the 55th anniversary of the Korea Society, a private, non-profit, New York-based organization that promotes understanding between the U.S. and Korea.

Under the theme, “Riding the Wave: Korea’s Growing Cultural Reach,” the discussion will start at 2 p.m. with moderator Stephen Noerper, vice president of the Korea Society.

Panelists include Alexandra Munroe, the Samsung senior curator of Asian Art at the Solomon R. Guggenheim Museum, Rep. Cho Yoon-sun of the Grand National Party and Han Kyung-ah, CEO of performance consulting firm Show N Arts.

American and Korean experts on Korean culture will discuss how the new hallyu in the 21st century has recently spread to various cultural and arts sectors including literature, arts and performances from K-dramas and K-pop, the KF said.

(yoonmi@heraldcorp.com)