Most Popular
-
1
Controversial US YouTuber faces travel ban, police investigation
-
2
Pyongyang to bolster readiness against nuclear retaliation: Choe
-
3
SK Innovation becomes Asia-Pacific's largest energy firm after merger
-
4
Korean serial killer 'haunted by victims' ghosts' in prison, TV show reveals
-
5
Yoon's approval rating falls to 19%, all-time low: survey
-
6
No typhoons recorded in S. Korea for the first time in 7 years
-
7
[Robert Fouser] Accepting migrants in South Korea
![[Robert Fouser] Accepting migrants in South Korea](//res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/10/31/20241031050896_0.jpg&u=)
-
8
Samsung CEO calls for unrivaled technological leadership
-
9
Babymonster showcases YG-style hip hop with 1st LP ‘Drip’
-
10
Allies say 1953 mutual defense treaty extends to cyber, space threats
![[Robert Fouser] Accepting migrants in South Korea](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=644&simg=/content/image/2024/10/31/20241031050896_0.jpg&u=)
Hyundai Motor to sponsor La Liga’s Atletico Madrid
By Kim Bo-gyungPublished : June 14, 2018 - 16:37
Hyundai Motor has become a global automotive sponsor for La Liga’s leading football club Atletico Madrid, stepping up sports marketing efforts in Europe, the company said Thursday.
The sponsorship deal was announced just days after the automaker revealed its partnership with Chelsea FC.
Until 2021, Hyundai’s logo will appear on the sleeve of the football club’s uniform, alongside advertising boards in its stadium. Hyundai will also be given the rights to display its vehicles at Atletico Madrid’s home stadium Wanda Metropolitano, the company said.
The sponsorship deal was announced just days after the automaker revealed its partnership with Chelsea FC.
Until 2021, Hyundai’s logo will appear on the sleeve of the football club’s uniform, alongside advertising boards in its stadium. Hyundai will also be given the rights to display its vehicles at Atletico Madrid’s home stadium Wanda Metropolitano, the company said.
Leopoldo Satrustegui, director general at Hyundai Spain, and Atletico Madrid President Enrique Cerezo clinched the deal earlier this week at Wanda Metropolitano.
“The two recent sponsorships deals were made to further boost sales in Europe, where Hyundai has been performing quite well, through sports marketing,” Hyundai said.
Hyundai’s sister company Kia Motors had sponsored Atletico Madrid in 2005.
Including Olympique Lyonnais, one of France’s best football clubs, Hyundai currently sponsors three football clubs, according to the company.
By Kim Bo-gyung (lisakim425@heraldcorp.com)
![[Herald Review] ‘Amazon Bullseye,’ motley comedy of forced empathy, outdated wordplay](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=652&simg=/content/image/2024/11/01/20241101050706_0.jpg&u=20241101194716)
