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Emphasizing the plight polar bears face due to global warming, the commercials tell viewers that the company is committed to fighting greenhouse emissions, SK Innovation said.
In most ads, the company pointed out, companies usually talk about vague ideas and campaigns for preserving the Earth, but not actual solutions that the corporate sector can provide.
The ads SK Innovation launched, however, include specific solutions, such as electric cars and eco-friendly energy.
“We really wanted to get our message across with this commercial, which was to the tell the story of creating an eco-friendly environment and values SK Innovation promotes,” said Suh Young-joon, a spokesperson for the company.
The commercial was the oil refiner’s first since its transformation from SK Energy to SK Innovation.
The company spun off its petroleum and petrochemical businesses into two units ― SK Energy and SK Global Chemical ― in January.
(jemmie@heraldcorp.com)
