Singapore Airlines has developed a reputation for being an industry trendsetter by providing premium facilities and services to ensure that customers have unforgettable memories regardless of travel time.

Singapore Airlines has received the most industry awards of any airline due to its commitment and innovations. It has world-acclaimed chefs on its “International Culinary Panel” and wine consultants to provide a fine restaurant-style setting and culinary service in the sky for passengers. Singapore Airlines also provides a state-of-the-art in-flight entertainment and communications system, “KrisWorld,” a cutting-edge in-flight Audio/Video on Demand system with more than 1,000 individual options, including 100 of the latest movies and 180 popular TV programs.

It has also become the industry’s first airline to introduce business applications to ensure that passengers can do office work on board ― even without a laptop ― by accessing files from a USB flash drive with the help of a remote control equipped with a QWERTY keyboard.

As of June 2011, the average age of the fleet stands at six years and four months ― making it one of the world’s youngest and most fuel efficient.

The market’s growth comes as Korean consumers have increasingly turned to premium services. Singapore Airlines launched the first commercial flight of the Airbus A380, the world’s largest super-jumbo know as the “hotel in the sky,” from Singapore to Sydney.

Singapore Airlines Suites provide the distinguished few with their very own haven of tranquility. Customers can relax in their own private space in a large armchair hand-stitched by master Italian craftsmen Poltrona Frau.

The famed Singapore Airlines in-flight hospitality and warm service has been unchanging. This has been a key element of Singapore Airlines’ success story over the years, and will remain so going forward.