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A survey agency said Friday that the proportion of Korean consumers, willing to purchase import cars, had reached an all-time high of 15.5 percent this year.
Based on its recent poll on 95,012 consumers nationwide, Marketing Insight released the yearly figure that shows drivers’ preference since 2001.
The figure, which could be a barometer for growth potential of the import vehicle industry, has continued to climb since the 2008 global financial crisis ― 10.8 percent in 2009, 11.6 percent in 2010 and 13.3 percent in 2011.
“Consumers’ intention toward import cars was in proportion to market share of import brands,” said Lee Kun-hyo, an executive director of Marketing Insight.
They captured 4.9 percent of the nation’s automotive market in 2009, 6.9 percent in 2010, 8 percent in 2011 and 10 percent as of August 2012.
The import brands do not involve foreign companies, such as GM Korea, Renault Samsung Motors and Ssangyong Motor, that operate manufacturing factories in Korea.
By Kim Yon-se (kys@heraldcorp.com)
Based on its recent poll on 95,012 consumers nationwide, Marketing Insight released the yearly figure that shows drivers’ preference since 2001.
The figure, which could be a barometer for growth potential of the import vehicle industry, has continued to climb since the 2008 global financial crisis ― 10.8 percent in 2009, 11.6 percent in 2010 and 13.3 percent in 2011.
“Consumers’ intention toward import cars was in proportion to market share of import brands,” said Lee Kun-hyo, an executive director of Marketing Insight.
They captured 4.9 percent of the nation’s automotive market in 2009, 6.9 percent in 2010, 8 percent in 2011 and 10 percent as of August 2012.
The import brands do not involve foreign companies, such as GM Korea, Renault Samsung Motors and Ssangyong Motor, that operate manufacturing factories in Korea.
By Kim Yon-se (kys@heraldcorp.com)
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Articles by Korea Herald
