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Regulator orders BAT Korea to change misleading ads
By Korea HeraldPublished : Dec. 8, 2013 - 18:18
South Korea‘s trade watchdog issued a correction order to a British tobacco firm over misleading advertising.
The Fair Trade Commission said Sunday it sent the order, a mild form of a sanction, to British American Tobacco Korea for describing its Dunhill Fine Cut 1 mg menthol as containing charcoal filters.
The product had “charcoal filter” written on its packaging from November 2010 to September 2012 and generated 11.8 billion won ($11.15 million) in revenue, even though it did not have such a filter.
BAT Korea had already changed the text on the packaging as soon as the investigation started.
By Yoon Ha-youn, intern reporter
(yhayoun@heraldcorp.com)
The Fair Trade Commission said Sunday it sent the order, a mild form of a sanction, to British American Tobacco Korea for describing its Dunhill Fine Cut 1 mg menthol as containing charcoal filters.
The product had “charcoal filter” written on its packaging from November 2010 to September 2012 and generated 11.8 billion won ($11.15 million) in revenue, even though it did not have such a filter.
BAT Korea had already changed the text on the packaging as soon as the investigation started.
By Yoon Ha-youn, intern reporter
(yhayoun@heraldcorp.com)
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