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Singer Kim Jae-hwan aspires to become next Psy, Bruno Mars

Sporting high-pitched vocals and perky vibes, Kim Jae-hwan returns with 'Lucky!'

By Choi Ji-won

Published : June 21, 2023 - 12:05

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Singer Kim Jae-hwan poses during the media showcase event for his sixth EP, Singer Kim Jae-hwan poses during the media showcase event for his sixth EP, "J.A.M," held in Seoul on Tuesday. (Swing Entertainment)

"Journey above music," the full name of Kim Jae-hwan's new album, "J.A.M," perfectly reflects what the new piece means for the 27-year-old singer.

Appearing in front of the local press on Tuesday for the album's media showcase, Kim took to the stage with an air different from the temperate demeanor he has shown in the past.

"I feel like I'm debuting again as a soloist. I can't remember where the past Kim Jae-hwan has disappeared to. I'm reveling in the flutters and excitement I felt when I first debuted," Kim said on Tuesday, greeting the press.

Only three months has passed since Kim released the single, "Spring Breeze," but the singer said he feels different from even then.

Kim, who turned into a solo musician in 2019, unveiled a discography fronted by ballad-infused title songs that emphasized his vocal prowess. Having spent two years as a member of 11-piece boy band Wanna One, his longing to put the spotlight fully on his singing seemed natural.

But the born-to-be-an-idol singer said it was about time he let loose his peppy, cheeky identity that he'd been holding back.

"I've mostly been doing calm ballads until now, but I'm a cheerful type really," Kim said, explaining about his abrupt change in concept.

"It's not that I don't like ballads, but pursuing only that genre for a long time, I felt an urge to do what I was really good at but had not been doing recently -- which is a funky and upbeat R&B kind," Kim said.

The unleashed energy was evident at Tuesday's event as the singer used large body gestures more than usual, standing up from his seat now and then to demonstrate movements.

Laughter rippled through the crowd of journalists -- a usually stern and motionless lot -- as Kim pulled through the event smoothly with jokes and honest, witty remarks.

The big shot leading Kim's "journey above music" is "Lucky!," a funky and groovy dance pop tune with which Kim finally showcases the best of his talents. Rapper-producer Bobby, also a member of boy group iKon, is featured in the song.

The Korean title, "Gae-ideuk," -- a slang that roughly translates to "windfall profit" or an exclamation used in a situation where you get an unanticipated benefit -- also strayed far from the usual upright persona Kim had showed until now. That was why he clicked with this song, Kim said.

"I'm actually someone who is very open to unconventionality. The song was unique and sounded fun," Kim said.

He continued: "When I first heard it, I felt like I've become a 'lucky guy' and that everything will work out well. There are moments in our lives where things don't turn out as we want, and I hoped people could take some lucky energy from my song."

Singer Kim Jae-hwan performs Singer Kim Jae-hwan performs "Lucky!" during the media showcase event for his sixth EP, "J.A.M," held in Seoul on Tuesday. (Swing Entertainment)

Fun didn't necessarily mean easy, however, as Kim said he had to give up many small joys from his past days to renew himself.

"I gave up so much for this album and one of them is drinking. I felt guilty desiring for something while still relishing," he said.

He then jokingly excused himself for his listlessness as he has been on a strict diet for this comeback.

"I went from 63 kilograms to 58 kilograms. I'm a little out of energy right now. It's hard for me to even smile," the singer said, grinning sheepishly.

"J.A.M" is packed with a variety of songs that show his attempts to push his boundaries as a musician. Along with "Lucky!," the album includes "My Ocean," "Champagne," "Sleep," "Daylight" and "Spring Breeze," the last of which was pre-released in March.

With the past album, "Empty Dream" -- a full-fledged ballad collection -- he showcased his capacity not just as a singer but as a songwriter as well, making up the whole album with six songs he composed and wrote the lyrics to.

This time, "J.A.M," gravitated more to manifesting the power of his live performances.

"I've been honing my dancing and I'm ready to show it finally. I personally think that my power is my high-pitched vocals. ... There aren't many singers who can dance while singing in a high pitch, and I've gained some confidence in that aspect," Kim said.

The protean singer said he aspired to become the "next Psy," referring to the sensational "Gangnam Style" hit-maker, or "Korea's Bruno Mars," both musicians who are defined by their versatility and domination of the stage.

"I want to show my presence with this album. My passion is to become a one-of-a-kind artist. ... When people hear my name, I hope they're reminded of 'Lucky!.' With this stage as the start, hopefully, I can be recognized as a multi-talented artist capable of both ballads and dances."