The Korea Herald

지나쌤

Samsung is top 2012 phone brand, ousting Nokia

By 윤민식

Published : Dec. 19, 2012 - 09:00

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Samsung has overtaken Nokia as the top mobile phone brand for 2012 and has opened up a decisive lead over Apple in the smartphone market, a research firm said Tuesday.

This will mark the first time in 14 years that Finnish-based Nokia will not sit atop the global mobile phone business on an annual basis, according to IHS iSuppli.

Samsung is expected to account for 29 percent of worldwide cellphone shipments, up from 24 percent in 2011, according to the IHS, which said Nokia's share dropped to 24 percent from 30 percent.

This will mark the first time the South Korean electronics giant will occupy the top on a yearly basis, IHS said.

Samsung has also extended its lead over Apple as the top maker of smartphones worldwide, the survey said. Samsung will have 28 percent of the market, up from 20 percent in 2011, while Apple's share will rise in 2012 to to 20 percent from 19 percent.

"The competitive reality of the cellphone market in 2012 was 'live by the smartphone; die by the smartphone,'" said Wayne Lam, senior analyst at IHS.

"Smartphones represent the fastest-growing segment of the cellphone market and will account for nearly half of all wireless handset shipments for all of 2012. Samsung's successes and Nokia's struggles in the cellphone market this year were determined entirely by the two companies' divergent fortunes in the smartphone sector."

IHS said global smartphone shipments are set to rise by 35.5 percent this year, while overall cellphone shipments will increase by just one percent. This will propel 2012 smartphone penetration to 47 percent, up from 35 percent in 2011.

IHS noted that Samsung produces dozens of smartphone models every year that address all segments of the market, from the high-end to the low-end. Nokia is transitioning its smartphone line to the Windows operating system, resulting in declining shipments for the company.

Sales of Nokia's older Symbian-based phones have plunged, while its new Microsoft Windows-based handsets have been modest so far.

IHS said Samsung, which was in a tight battle in 2011 with Apple, has moved ahead decisively ahead of the California giant with a wide range of Android smartphone offerings, while Apple limited its smartphones to the premium iPhone line.

The report said BlackBerry maker Research in Motion will see its market share fall to five percent in 2012, from 11 percent in 2011.

IHS said it expects smartphones gains to accelerate in 2013, and to account for 56 percent of the mobile phone market. (AFP)



<관련 한글 기사>


"삼성전자, 세계 휴대전화 시장 첫 1위"


삼성전자가 올해 사상 최초로 노 키아를 누르고 세계 휴대전화 시장점유율 1위를 기록했다는 조사 결과가 나왔다.

삼성전자는 또 스마트폰 시장에서도 애플을 누르고 점유율 1위를 차지, '결정적 우위'를 확보했다는 평가를 받았다.

18일(현지시간) 시장조사업체 IHS 아이서플라이의 발표에 따르면 삼성전자는 올 해 출하량 기준으로 세계 휴대전화 시장의 29%를 차지, 작년보다 점유율을 약 5% 늘 린 것으로 집계됐다.

반면 노키아의 점유율은 작년 30%에서 올해 24%로 떨어져 세계 휴대전화 시장에서 14년 만에 처음으로 1위를 내준 것으로 나타났다.

이는 올해 세계 전체 휴대전화 출하량은 1% 증가에 그친 반면 스마트폰 출하량은 35.5% 증가하는 등 휴대전화 시장이 급속히 스마트폰 중심으로 재편되는 데 따른 것으로 IHS는 분석했다.

웨인 람 IHS 수석애널리스트는 "올해 휴대전화 시장에서 삼성의 성공과 노키아의 어려움은 전적으로 스마트폰 부문에서 두 회사의 엇갈린 부침 때문에 결정된 것"

이라고 밝혔다.

스마트폰 시장에서도 삼성전자는 작년보다 약 8% 늘어난 28%의 점유율로 애플(20%)을 누르고 1위를 기록했다.

삼성전자는 다양한 안드로이드 제품을 생산, 애플을 앞섰다고 IHS는 설명했다.