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First ‘Pororo’ movie to be played on 6,000 screens in China


The beloved Korean animated penguin Pororo from the children’s TV series “Pororo the Little Penguin” will now be seen on 6,000 screens across China.
 
“Pororo, The Racing Adventure” is the first full-length 3-D feature movie version of the popular TV show and is the largest release for an international animation movie in China, according to the film’s distributor CJ Entertainment. 

The movie was produced in commemoration of the 10-year anniversary of Pororo and the animation series, which was developed in 2003. The production of the 3-D feature-length film took around three years and approximately 8 billion won ($7.6 million) to complete. 

The film marks a historic moment for both Korea and China not only because it was released on a record-breaking number of screens, but also because the Chinese government is reported to have also directly invested funds to help with the production of the movie. 

The Chinese government contributed 30 percent of the investment, making “Pororo” the first-ever non-Chinese animation film to receive financial support from the Chinese government. 

The Korean premiere of the Pororo 3-D adventure film will take place on Jan. 24 before opening across China the next day.

By Julie Jackson
(juliejackson@heraldcorp.com)