The sampling event will start with Korea’s match against Russia on June 18 at 7 a.m., Korean time, and will continue on the June 23 match against Belgium and the June 27 game against Algeria. A special vehicle with the cans will drive around Seoul’s major hotspots including Shinchon, Yeouido and Samseong-dong.
Coca-Cola has also teamed up with MBC TV’s popular show “Infinite Challenge” and will promote its cheerleading program “Kok Kok Dance” alongside the soda company’s official cheering song, “The World Is Ours.”
(baejisook@heraldcorp.com)
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Articles by Korea Herald