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삼성전자는 25일 본사에서 삼성 갤럭시 시리즈 최신 모델, 갤럭시 S4를 공개했다. 갤럭시S4는 오늘부터 국내 이통통신 3사, SK 텔레콤, KT, LG 유플러스를 통해 시장에 출시될 예정이다. 전세계 155개국 출시일은 토요일이며, 이에 대해 오늘 삼성전자는 갤럭시 시리즈의 세계적인 인기에도 삼성의 국내 고객을 향한 충성심을 이어나가고자 했다고 설명했다.
이돈주 삼선전자 무선사업부 전략마케팅실 사장은 “갤럭시S4로 인해 더 편리하고 풍족한 삶을 꿈꾼다며, 고객의 곁에서 늘 함께 하며 가치를 더해가는 철학을 반영하겠다”라고 말했다.
이돈주 삼선전자 무선사업부 전략마케팅실 사장은 “갤럭시S4로 인해 더 편리하고 풍족한 삶을 꿈꾼다며, 고객의 곁에서 늘 함께 하며 가치를 더해가는 철학을 반영하겠다”라고 말했다.
국내 수요를 반영한 LTE 서비스와 업그레이드된 옥타코어 프로세서를 적용한 갤럭시S4의 향상된 성능은 인터넷을 통해 이미 수 차례 알려졌다.
국내 모델 가격은 89만 9,800원 정도이며, 이는 예상보다 십만원 저렴해진 가격이다. 스마트폰, 태블릿 PC용 새로운 프로세서는 에너지 효율이 좋으며 멀티태스킹 작업에 수월하게 제작됐다.
세계 최대 스마트폰 제조사인 삼성전자는 올해 1분기 7천만대의 판매 실적을 보였으며, 새로 출시된 갤럭시S4의 판매를 1억대로 예상하고 있다. 이는 이전 갤럭시 시리즈 (갤럭시S, 갤럭시S2, 갤럭시S3)의 판매 실적을 모두 합한 수와 맞먹는다. 특히 국내에서 70%의 시장 점유율을 유지하길 기대한다고 덧붙였다. (코리아헤럴드 김지현 기자/ 번역: 최인정 인턴기자)
<관련 영문 기사>
Galaxy S4 unveiled in Seoul
By Kim Ji-hyun
Samsung Electronics on Thursday unveiled its Galaxy S4, the latest in its flagship Galaxy series, in Seoul at the company headquarters.
The country’s three mobile carriers -- SK Telecom, KT and LG Uplus -- will start offering network and phone services for the S4 starting today.
On Saturday, Samsung’s latest smartphone will become available through carriers in a total of 155 countries, the company said during a media event on Thursday. The firm indicated that despite the global popularity of the Galaxy, Samsung hopes to maintain its loyalty in the local audience.
The initial release of the phone had taken place in New York City on March 14. “We hope for the Galaxy S4 to make life more convenient and more abundant,” said Lee Don-joo, head of strategic marketing for Samsung Electronics’ mobile business unit. “We will continue to offer products that reflect our philosophy for adding value to our customers’ lives by becoming a life partner.”
The upscale functions of the device have already been widely circulated online, such as the upgraded octa-core processor running on the fourth-generation Long Term Evolution network due to specific local demand.
The Korean model was priced at 899,800 won, about 100,000 won lower than expected. The new processor -- the first of its kind to be unveiled in the world designed for smartphones and tablet PCs -- was built to be energy-efficient and for heavy-duty multitasking.
Samsung Electronics, the largest maker of smartphones worldwide, sold 70 million handsets in the first quarter of this year. The company is now out to make a bigger dent in the global industry with the Galaxy S4.
Samsung expects to sell up to 100 million units of the new smartphone around the world, which would nearly match the sales for all its Galaxy S predecessors combined -- Galaxy S, Galaxy S2 and Galaxy S3.
In Korea, the company expects to maintain a 70 percent market share.(jemmie@heraldcopr.com)
Galaxy S4 unveiled in Seoul
By Kim Ji-hyun
Samsung Electronics on Thursday unveiled its Galaxy S4, the latest in its flagship Galaxy series, in Seoul at the company headquarters.
The country’s three mobile carriers -- SK Telecom, KT and LG Uplus -- will start offering network and phone services for the S4 starting today.
On Saturday, Samsung’s latest smartphone will become available through carriers in a total of 155 countries, the company said during a media event on Thursday. The firm indicated that despite the global popularity of the Galaxy, Samsung hopes to maintain its loyalty in the local audience.
The initial release of the phone had taken place in New York City on March 14. “We hope for the Galaxy S4 to make life more convenient and more abundant,” said Lee Don-joo, head of strategic marketing for Samsung Electronics’ mobile business unit. “We will continue to offer products that reflect our philosophy for adding value to our customers’ lives by becoming a life partner.”
The upscale functions of the device have already been widely circulated online, such as the upgraded octa-core processor running on the fourth-generation Long Term Evolution network due to specific local demand.
The Korean model was priced at 899,800 won, about 100,000 won lower than expected. The new processor -- the first of its kind to be unveiled in the world designed for smartphones and tablet PCs -- was built to be energy-efficient and for heavy-duty multitasking.
Samsung Electronics, the largest maker of smartphones worldwide, sold 70 million handsets in the first quarter of this year. The company is now out to make a bigger dent in the global industry with the Galaxy S4.
Samsung expects to sell up to 100 million units of the new smartphone around the world, which would nearly match the sales for all its Galaxy S predecessors combined -- Galaxy S, Galaxy S2 and Galaxy S3.
In Korea, the company expects to maintain a 70 percent market share.(jemmie@heraldcopr.com)
