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K팝의 세계적인 인기에 힘입어 지난 한해 한국의 문화 콘텐트 수출은 괄목할 만한 성공을 거뒀다. 특히, SM엔터테인먼트의 K팝 수출액은 최초로 1,000억원 뛰어넘은 것으로 나타났다.
8일 문화체육관광부와 한국콘텐츠진흥원이 민주당 안민석 의원에게 제출한 자료에 따르면 소녀시대, 동방신기, 수퍼주니어의 소속사인 SM엔터테인먼트는 지난 2012년 1,036억원의 수출액을 달성했으며, 480억원이었던 2011년의 수출액보다 크게 늘어난 수치다.
YG엔터테인먼트는 소속가수 싸이가 “강남스타일”로 돌풍을 일으킨 2012년 534억원의 수출액을 기록해 전년 318억원보다 증가했다.
국내 최대 온라인 음원 사이트 멜론을 운영하고 있는 로엔엔터테인먼트는 37억원을, 경쟁사 소리바다는 40억을 신고했다.
영화 산업 성장도 눈에 띄었다. CJ E&M는 ‘광해, 왕이 된 남자’와 ‘늑대 소년’의 선전에 힘입어 353억원을, 쇼 박스-미디어플렉스는 해외로 18억 원 가량의 영화 컨텐트를 팔았다.
CJ E&M은 방송산업 수출액(해외법인 매출액 포함) 부문에서도 지난해 784억원을 기록해 짭짤한 수익을 올렸다. 아직 프로그램 수출보다 해외 법인 매출액 비중이 훨씬 더 크지만 성장세 자체는 의미가 있다. CJ E&M은 2010년에는 해외 수출액이 없었지만 2011년 464억원으로 뛰었고 작년에도 급증했기 때문이다.
CJ E&M의 지난해 수출액 규모는 SBS콘텐츠허브의 776억원보다 많다. SBS콘텐츠허브는 대부분이 프로그램 수출이라 CJ E&M과 단순 비교할 수는 없지만 케이블 채널 계열 방송 상장사의 해외 매출액과 수출액 규모가 지상파에 필적할 정도로 커졌다는 점은 주목할 만하다.
SBS의 2012년 수출액은 2011년 786억원보다 조금 줄었다. KBS와 MBC는 상장되지 않았기 때문에 수출액 자료가 집계되지 않았다. 다만 MBC의 계열사인 iMBC는 지난해 78억원의 수출액을 기록했다.
또 팬엔터테인먼트가 지난해 61억원, 키이스트가 89억원을 수출한 것으로 드러났다. 홈쇼핑 방송사인 GS홈쇼핑과 CJ오쇼핑은은 지난해 각각 114억원과 89억원을 수출했다.
<관련 영문 기사>
S.M. Entertainment’s content exports hit W100 billion
By Bae Ji-sook
Thanks to the growing global popularity of K-pop, exports of Korean cultural content marked a remarkable success last year, with one exporter hitting 100 billion won ($92 million) in exports for the first time in the industry, the Ministry of Culture, Sports and Tourism said Sunday.
According to an administrative report to Rep. An Min-suk of the Democratic Party, S.M. Entertainment, the country’s most profitable showbiz agency with stars such as SNSD, TVXQ and Super Junior, marked 103.6 billion won in exports in 2012. In 2011, the company brought in 48 billion won.
YG Entertainment, home to “K-pop sensation” Psy, marked 53.4 billion won in 2012, up from 31.8 billion won in the previous year.
Loen Entertainment, operator of Melon.com, the country’s largest digital music distributor, also marked 3.7 billion won while Soribada, Melon’s competitor, reported 4 billion won, up from the previous 1.2 billion won.
The film industry saw some fruits, too. CJ E&M, one of the most powerful content producers in the nation, exported 35.3 billion won in motion pictures, including “Masquerade” and “A Werewolf Boy.” Show Box-Mediaplex also sold 1.8 billion won worth of films overseas.
CJ also saw some additional sweet spots in TV programs and program format exports. It marked 78.4 billion won in sales to foreign countries, followed by SBS Content Hub’s 77.6 billion won. iMBC, an affiliate of MBC, saw 7.8 billion won in overseas sales.
Televised home shopping networks also had some positive results. GS Home Shopping and CJ O’Shopping reported 11.4 billion and 8.9 billion won in export.
In computer game industry, Neowiz Holdings marked 326.6 billion won in exports, up from 287.7 billion won in the previous year, which is the highest among listed firms in the sector. We Made Entertainment, NC Soft and Actoz Soft reported 82.1 billion won, 75 billion won and 74.5 billion won, respectively.
The ministry in 2012 announced a blueprint to raise the amount of cultural content export to reach 24 trillion won ($22.4 billion) by 2022.
(baejisook@heraldcorp.com)
S.M. Entertainment’s content exports hit W100 billion
By Bae Ji-sook
Thanks to the growing global popularity of K-pop, exports of Korean cultural content marked a remarkable success last year, with one exporter hitting 100 billion won ($92 million) in exports for the first time in the industry, the Ministry of Culture, Sports and Tourism said Sunday.
According to an administrative report to Rep. An Min-suk of the Democratic Party, S.M. Entertainment, the country’s most profitable showbiz agency with stars such as SNSD, TVXQ and Super Junior, marked 103.6 billion won in exports in 2012. In 2011, the company brought in 48 billion won.
YG Entertainment, home to “K-pop sensation” Psy, marked 53.4 billion won in 2012, up from 31.8 billion won in the previous year.
Loen Entertainment, operator of Melon.com, the country’s largest digital music distributor, also marked 3.7 billion won while Soribada, Melon’s competitor, reported 4 billion won, up from the previous 1.2 billion won.
The film industry saw some fruits, too. CJ E&M, one of the most powerful content producers in the nation, exported 35.3 billion won in motion pictures, including “Masquerade” and “A Werewolf Boy.” Show Box-Mediaplex also sold 1.8 billion won worth of films overseas.
CJ also saw some additional sweet spots in TV programs and program format exports. It marked 78.4 billion won in sales to foreign countries, followed by SBS Content Hub’s 77.6 billion won. iMBC, an affiliate of MBC, saw 7.8 billion won in overseas sales.
Televised home shopping networks also had some positive results. GS Home Shopping and CJ O’Shopping reported 11.4 billion and 8.9 billion won in export.
In computer game industry, Neowiz Holdings marked 326.6 billion won in exports, up from 287.7 billion won in the previous year, which is the highest among listed firms in the sector. We Made Entertainment, NC Soft and Actoz Soft reported 82.1 billion won, 75 billion won and 74.5 billion won, respectively.
The ministry in 2012 announced a blueprint to raise the amount of cultural content export to reach 24 trillion won ($22.4 billion) by 2022.
(baejisook@heraldcorp.com)
