SK rolls out new social network

SK Communications, which runs the country’s major social media Cyworld, has launched a new social network service “Daybe” for iOS and Android platforms.

Daybe is targeted at those who want to limit the sharing options. Unlike other social network services, it allows users to add only 50 friends selectively and share their updates online.

“According to a study, 50 is the appropriate number that people can have faith in others, so we suggested the idea that Daybe’s human network should be limited to 50,” said Jung Kan-chae from SK Communications.

The service comes at a time when some Korean smartphone users are showing fatigue about sharing only the positive aspects of their personal life through dominant platforms such as Twitter and Facebook.

By Im Woo-jung, Intern reporter
(iwj@heraldcorp.com)