Most Popular
-
1
Dongduk Women’s University halts coeducation talks
-
2
Defense ministry denies special treatment for BTS’ V amid phone use allegations
-
3
Russia sent 'anti-air' missiles to Pyongyang, Yoon's aide says
-
4
OpenAI in talks with Samsung to power AI features, report says
-
5
Two jailed for forcing disabled teens into prostitution
-
6
Trump picks ex-N. Korea policy official as his principal deputy national security adviser
-
7
South Korean military plans to launch new division for future warfare
-
8
Gold bars and cash bundles; authorities confiscate millions from tax dodgers
-
9
Kia EV9 GT marks world debut at LA Motor Show
-
10
Teen smoking, drinking decline, while mental health, dietary habits worsen
The first day of the two-day First World Congress for Hallyu commenced on Friday, gathering scholars, diplomats, culture ministry officials and experts in Korean culture studies from 26 countries to address the latest developments in the Korean Wave.
“As I’m sure you all already know, hallyu has become a global cultural icon,” said Park Gil-sung, president of the World Association for Hallyu Studies, in his opening remarks. “Hallyu is not something that should be limited to the fields of business management, but should now be considered for its academic value.”
Keynote speaker Keith Howard of the University of London’s School of Oriental and African Studies spoke on the foundations of hallyu and the coming of age of K-pop, on Friday at the Centennial Memorial Samsung Hall at Korea University’s Anam Campus.
“We are, collectively, still struggling to come to terms with hallyu, Korean Wave,” said Howard. “Our accounts do, though, agree of key moments in the Korean Wave: 1999, when the term hallyu began to be used; 2003, when ‘Winter Sonata’ reached Japan; 2008 or shortly after, when Korean pop again moved into a global frame; and 2012 as the date when Psy conquered YouTube.”
Howard claimed that the adaptation and development of Korean pop over the past decade to where the country’s music was no longer seen as playing “catch-up” to the U.S. and Europe ― such as the introduction of acts like Seo Taiji and the Boys and H.O.T ― had allowed the industry to grow to international status.
“Whatever our perspective, though, let us start with a celebration: a celebration of those in the cultural industries who in recent years have made Korea cool,” he said.
“And, as Korea has become cool, universities around the globe have seen increases in student demand for Korea-related courses. So, as a university professor ... thank you for the Korean Wave.”
The WAHS hosted the first World Congress for Hallyu with the aim of investigating hallyu as a force that should be pursued as an academic study.
The inaugural day of the event included a wide range of Korean Wave topics including talks on “Hallyu and Religious Philosophy,” “K-pop Dynamics,” “Hallyu and Global Cultural Community” and “Hallyu and Ethics.”
By Julie Jackson (juliejackson@heraldcorp.com)
“As I’m sure you all already know, hallyu has become a global cultural icon,” said Park Gil-sung, president of the World Association for Hallyu Studies, in his opening remarks. “Hallyu is not something that should be limited to the fields of business management, but should now be considered for its academic value.”
Keynote speaker Keith Howard of the University of London’s School of Oriental and African Studies spoke on the foundations of hallyu and the coming of age of K-pop, on Friday at the Centennial Memorial Samsung Hall at Korea University’s Anam Campus.
“We are, collectively, still struggling to come to terms with hallyu, Korean Wave,” said Howard. “Our accounts do, though, agree of key moments in the Korean Wave: 1999, when the term hallyu began to be used; 2003, when ‘Winter Sonata’ reached Japan; 2008 or shortly after, when Korean pop again moved into a global frame; and 2012 as the date when Psy conquered YouTube.”
Howard claimed that the adaptation and development of Korean pop over the past decade to where the country’s music was no longer seen as playing “catch-up” to the U.S. and Europe ― such as the introduction of acts like Seo Taiji and the Boys and H.O.T ― had allowed the industry to grow to international status.
“Whatever our perspective, though, let us start with a celebration: a celebration of those in the cultural industries who in recent years have made Korea cool,” he said.
“And, as Korea has become cool, universities around the globe have seen increases in student demand for Korea-related courses. So, as a university professor ... thank you for the Korean Wave.”
The WAHS hosted the first World Congress for Hallyu with the aim of investigating hallyu as a force that should be pursued as an academic study.
The inaugural day of the event included a wide range of Korean Wave topics including talks on “Hallyu and Religious Philosophy,” “K-pop Dynamics,” “Hallyu and Global Cultural Community” and “Hallyu and Ethics.”
By Julie Jackson (juliejackson@heraldcorp.com)
-
Articles by Korea Herald
