Korea Tourism Organization and Kyobo Bookstore on Wednesday jointly kicked off a promotional event on English-language tourism books on Korea.

The books are available at a discounted price at the bookstore’s online store (www.kyobobook.co.kr). Gifts are offered at the offline bookstore in Gwanghwamun, central Seoul, with each purchase of the books.

KTO also announced that it will introduce the books at its English-language website (www.visitkorea.or.kr) and give information on where they can be purchased.

“The number of books introducing Korea’s culture and tourism to foreigners has been growing but the market is limited and the sellers have a hard time promoting them. We are expecting a synergy effect through this event which is jointly held by a governmental organization and a private company,” said Shin Ok-ja, an official at KTO.

By Park Min-young (claire@heraldcorp.com)